LOGO DESIGN
Specific brand identity work for events and companies.
A black and white logo system for the University of Iowa's Philosophy at Trial 2026 Symposium. This logo identity works to merge the symbols of law and philosophy into one streamlined, cohesive narrative. The logo system was asked to be used for a multitude of sizes for immediate recognition on websites, flyers, and merchandise. With sleek line manipulation, this logo combines the iconic thinker statue with the gown and gavel of a judge. All that was left was for the speakers to bring the logo to life in real time in September.
A conceptualized coconut water beverage for the health conscious consumer, this brand wanted to target the yoga community with a calm, serene identity. The logo subtley nods to two yoga poses while allowing space for the non-yoga consumer to feel the same compelling urge to buy. The identity was an idea until it's reality worked to create an atmosphere that kept it apart from its competitors.
The Celiapp is an imagined concept that works to ease the food delivery process for those who have been diagnosed with celiac disease. A too common problem that people with this illness have to navigate is the fear and misunderstanding that exists around the disease. Upon crafting this concept, these people were talked to and heard. This app works to streamline safety, isolate knowledge into one location, and promote understanding for restaurants, drivers, and users alike. All so that customers feel comfort upon their delivery.
Last, but not least, the SiennaBear Designs Logo!
This company represents my identity as a designer, but also my personal identity in many ways. The logo wraps the letter 'S' around the profile of a bear, its fur blending into the text's strokes. Before I was an artist, I was a kid with a creative spirit, and, to my family, I was Sienna Bear. The goal of this logo was to sophisticate the childhood name while working to create an identity in this exciting, nuanced field. Thank you for being here.